Sports Politika
Sports Politika
How Abu Dhabi bought the UFC's undying loyalty
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How Abu Dhabi bought the UFC's undying loyalty

In the latest episode of the Sports Politika podcast, Karim Zidan delves into the UFC-UAE partnership and how it paid off handsomely for both parties.
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In 2010, Flash Entertainment—a state-owned live entertainment company based in Abu Dhabi—purchased a 10% stake in the UFC, kickstarting a long-term partnership between the world’s leading MMA organization and the UAE government.

Much has changed in the 14 years that followed. The UFC entered a formal partnership with Abu Dhabi’s Department of Culture and Tourism, established a “Fight Island” safe zone during the height of a global pandemic, and even helped the Emirate promote a piece of shady AI technology that was implicated in a spyware scandal.

So how exactly did Abu Dhabi buy the UFC’s undying loyalty? Tune into the latest edition of the Sports Politika podcast to find out.



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Sports Politika
Sports Politika
A podcast that delves into the intricate world of sports, power and politics.