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Tim Bissell's avatar

What are you....

1. Reading?

2. Watching?

3. Listening to?

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Danny Cullinane's avatar

Hi,

So many international sporting governing bodies have recently rebranded themselves as “World (insert name of sport)” instead of a version of“International Federation of (insert name of sport)”, in an attempt to retain control over the proliferation of privately funded global sport series instead of just overseeing countries and individual athletes competing against each other.

What do you see as the future of global-level sport. Will internationals still have relevance (with all that implies re state support and soft power projection), or will franchises, private sponsors, and (trans-national) clubs start to dominate?

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