New research conducted by Play The Game shows the Kingdom has more than 900 sponsorships and 1400 positions that encompass the labyrinth of influence that the Kingdom has obtained in recent years.
Thank you for this really interesting piece of writing. What stands out to me most here isn’t just that MBS (and Saudi Arabia) are aiming to gain influence on the global entertainment stage, but the sheer speed and intensity with which they’re pursuing it. The acquisition of Ring Magazine—a publication that, while now mostly known to boxing enthusiasts, is still regarded as an American institution—is absolutely remarkable.
Excellent point — the speed of acquisitions and investments is utterly dizzying. I’m struggling to keep up with all the events they are hosting, let alone their sponsorships and other investments in sports. The purchase of The Ring confirms something I have been contemplating for a while, which is that Saudi isn’t going to make the same mistake Qatar did in trying to convince the media of its merit. Instead, it will buy the media out and write its own narrative.
Excellent write-up Zidan!
Thank you for this really interesting piece of writing. What stands out to me most here isn’t just that MBS (and Saudi Arabia) are aiming to gain influence on the global entertainment stage, but the sheer speed and intensity with which they’re pursuing it. The acquisition of Ring Magazine—a publication that, while now mostly known to boxing enthusiasts, is still regarded as an American institution—is absolutely remarkable.
Excellent point — the speed of acquisitions and investments is utterly dizzying. I’m struggling to keep up with all the events they are hosting, let alone their sponsorships and other investments in sports. The purchase of The Ring confirms something I have been contemplating for a while, which is that Saudi isn’t going to make the same mistake Qatar did in trying to convince the media of its merit. Instead, it will buy the media out and write its own narrative.